Practical accessory or gimmick? What's really behind a reusable Cafécolo capsule?

"Honestly, your thing is a gimmick": response to a comment about our reusable coffee capsules

A few days ago, a comment on social media caught our attention:

"Frankly, your thing is just a gimmick. Just another accessory that'll end up at the bottom of a drawer."

At Caf'écolo, we love honest exchanges. And above all, we like to turn criticism into opportunities to clarify our approach. So today, we're taking the time to respond. Not with marketing arguments, but with common sense, experience, and a genuine perspective on responsible consumption.

A “gadget”? Let’s try to get a clearer picture.

When we think of an "accessory," we often think of something optional. But a reusable capsule like the ones we offer isn't just there to decorate your kitchen. It's designed to replace hundreds of disposable capsules, day after day.

It's not a gadget. It's an alternative. A real one.

A simple gesture, a real impact.

Each reusable capsule user avoids throwing away between 300 and 600 capsules every year . Imagine for a moment the amount of plastic and aluminum saved on the scale of a neighborhood, a city, a country.

And it's not just an environmental issue:

✔️ You choose your favorite coffee

✔️ You start saving money from the very first months

✔️ You reduce waste without changing your habits

"Yes, but it's restrictive": not really.

Filling a capsule takes about 30 seconds . It's a little morning ritual, not a chore. And for coffee lovers, taking the time to prepare it often becomes a pleasure.

At the bottom of a drawer? On the contrary.

Our customers tell us: once you adopt Cafécolo capsules, you never go back. Like a good Italian coffee maker or a manual coffee grinder, it's an accessory that becomes essential.

So no, our capsules aren't just gadgets. They're small, silent revolutions. And if you still think it's not for you… why not give it a try? Test it for yourself . One coffee. One capsule. One realization.

👉 Discover our reusable capsules and join thousands of users who have chosen to make coffee differently.